Be the Guide of the Retail
Deliver Adaptive, Omnichannel Experiences for the Retail Consumer
Retail marketers face a set of unique marketing challenges – and great opportunities – in the omnichannel world. Reaching, engaging, converting, and retaining customers increasingly involves big data, multiple channels, and intelligent use of individual insights.
Retail Marketers’ Top Challenges
“Working with Oracle Marketing Cloud allows ModCloth to speak to our consumers where our consumers are, with one consistent brand voice.”
Senior Manager Email Marketing, ModCloth
Customer Moods and Moments Take Center Stage
Customers who shop on more than one channel have 30% greater lifetime value than those who only shop on one (IDC).
The Key to Success Across Channels
How Oracle Marketing Cloud Can Tackle Your Top Challenges
Oracle Marketing Cloud brings together different sources of data to create a single customer view.
Oracle Marketing Cloud provides a platform where the same data and insights are accessible to all.
Oracle Marketing Cloud allows seamless orchestration of complementary activity across multiple channels.
Oracle Marketing Cloud is easy and intuitive to use, reducing dependency on IT.
Oracle Marketing Cloud provides comprehensive, insightful metrics to evaluate and optimize activity.