Unforgettable Marketing Experiences
Scroll down to unlock five resources to create unstoppable marketing teams
A focus on customer experience has changed the way marketing teams operate. They’re taking on new responsibilities to reflect the voice of the customer, on top of managing more touch points, complex data, and fast-changing technologies raising customer expectations.
3 Connections CMOs Need to Make for Customer Experience Success
In this ebook, marketing teams will learn from Jay Baer, President of Convince & Convert, how to:
- Understand changing customer expectations and overcome complex internal systems
- Purposefully apply connected data to create personalized marketing experiences
- Identify which technologies, like AI, IoT, and chatbots, to adopt
Watch Webinar: Little Beats Big: How Unexpected Customer Experiences Activate Advocacy
Jay Baer, President of Convince & Convert and New York Times best-selling author, shares how small things that customers don’t anticipate are more powerful customer experience milestones than large things they expect to happen.
Watch below to hear from Mack Truck’s Director of Marketing, Neil Tolbert, on how they transformed their digital marketing to make history.